The SOLD OUT [AF] STORY Framework is a prooooooven stytem to bring more people into your offers than ever before using Instagram stories EVEN IF you've ever felt like you're too boring, lack graphic design skills, aren't well-versed in Instagram, or don't possess copywriting prowess comparable to "her" and her wildly successful launches.
This is a program for entrepreneurs ready to remaster their Instagram stories launching process + story selling allowing for bigger launches while working less.
Say goodbye to the burnout of the rollercoaster ride of constantly entering and exiting "LaUnCh MoDe
What if you could make simple, fun, and captivating tweaks to your Instagram Stories TODAY resulting in an immediate windfall of engagement, community building, and income?
SUCCESSFUL LAUNCH MODE ACTIVATED!
If you do them the ‘traditional’ way. HA. But luckily, you will be kissing that 1800s method of launching goodbye in, um – how long is this sales page? – 5 minutes.
If you hate ideating for your story slides during a launch (or in between launches), your audience is going to feel that. And that’s no fun.
So let’s start with you. No more daily stress. Or pressure. Or corporate-level, bland AF ‘strategizing.’ Just you showing up as the authority (but as a hip, fun, best-friend worthy expert), positioning yourself as a total ‘you’d be dumb not to buy’ magnet, having epic amounts of fun, and selling out your offer with buttery-smooth ease.
Hi, yeah, I’ll have what she’s having.
Now that’s the vibe we’re launching with.
GIMME SOME OF THAT 🙋🏼♀️This way of launching has NEVER been taught before.
*rips the whole curtain down*
What if you could completely dominate your launch and the next one and the one after that... by showing you how to use that nerdy framework to make people want to take action every time you open your mouth (whether you are launching or not).
- You’ll receive plug & play templates for *gasp* every…single phase of your…launch! [hello, let's get launching NOW)
- You'll receive screenshot examples of how to map out your dreamy launch story sequence.
- You'll receive visual examples of how to write and create Instagram story slides that has people going, “I f*cking love this b*tch”
- You'll also receive a 200 + page "Launch in Your Stories" Playbook (incl. launch timelines, an onboarding process proven to increase launch revenue 💸, an overview of my 6-Figure Offer Process [this in itself is 💸💸💸💸💸💸]
- and so much more.
For the big GEEKS that want to go DEEP, we’re going to mix all the "tell me what to do" implementable NOW resources with sales psychology, learning about the buyer types, client archetypes, fun client experience, proven launch strategies and step-by-step approaches that make launching easy.
You will be heading into your next launch humming, ‘it’s getting hot in here.
Except clothes stay on. Until you hit a 6-fig launch, then we’re ripping those off too.
The Transtheoretical Model (Stages of Change) has us understand the process that people use to change behavior. For example, quitting smoking.
When you SHOW UP applying this powerful model to your launch, you’re taking your standard story launch content TO THE NEXT LEVEL 📈🔥
By combining my self-proclaimed nerd persona and my story-based launching expertise (that I have been teaching my 1:1 and high proximity clients for years), we’ll take my 6-Step Hot Audience Model and apply it to your next launch 🚀
...hello, matching your launch with a unique system that will serve your business long-term by building awareness around you and your offers with your current audience and keeping your brand top of mind.
Ice, Ice, Audience
PRE-CONTEMPLATION
Your audience is ice-cold. They’re not moving, and they don’t see your program as relevant to their life. They’re making up all sorts of stories on why they don’t need you, and there’s a whole lot of ‘I can’t’s’ flying around. It’s your job to make them aware of the problem, start shifting their beliefs around it, and intrigue the f*ck out of them.
Maybe Someday
CONTEMPLATION
Okay, we’re getting places. Your audience knows they have a problem. They know they can change, they’ve seen YOU change others, and they *might* change themselves. But hold your horses, this does not mean they’ve ‘arrived.’ They still think this is going to be HARD. And it’s your job to truly see them and show them the way.
Ready!
PREPARATION
Your audience is fired the f*ck up, and they’re ready to take action. The problem? They have no actual plan on how to get there. Lots of “I will, but” is going on in this phase. But they’re so creeping your socials going ‘hot and cold’ like our friend Katy. It’s on you to take that ‘but’ and light a fire under theirs to want YOU.
They F-ing Did It
ACTION
‘I’m IN’ – oh how nice does THAT DM feel. Instead of you getting your clients, your audience is starting to get it. Your audience is activated enough to buy, and you need to celebrate + reward the sh*t out that behavior. Use their momentum to fuel the rest of your launch because there is much more where those messages came from. Your eager beavers are binge-ing your content, so you can share their early *crazy!* results.
They're In
MAINTENANCE
Their behavior is changing, but you don’t get to stop. This is where you lay on the course outlines and the proof. This is where you embody your greatest transformations. This is where you keep showing up for your new people and the people who are one fingernail away from buying. People are buying, but more importantly, people are UPGRADING. Your initial buyers made a transformation with the transaction, and if you have pre-work, they're integrating and already getting results.
Long Lasting Transformation
RETENTION
You did it. But a client is not a sign and forget. EVER. This is where you want your client to be totally hooked and immersed in your world. Turn your clients from one-time buyers into loyal AF community members. And if your buyers are falling off or quitting, we’re going to talk about exactly what you should do. If they’re all in, then let’s make sure retention is off the freakin’ charts!
It’s foundational knowledge that makes your clients want to change. But more importantly, change with YOU by their side.
So even if you’re not launching, this is going to juice up your content, so you never post boring AF talking-to-a-wall content ever again.
AND if you’ve nailed your launches. We’re going to help you keep nailing them, but love them too.
I WANT TO LOVE MY LAUNCHES!
How the magic chemistry 🧪 happens
You and your ideal buyer need to connect. Like meet-cute, fiery first date, ‘I need them now,’ gush to your friends (with pics!) kind of chemistry. If it’s a ‘meh’ or a ‘maybe’ at any time in your launch process– that’s a big no-no over here.
Inside this Self-Led Instant Access Instagram Story Launch Program, I’m about to walk you through exactly what kind of content needs to be posted in your stories during every phase.
(hint 🤫: you're going to learn the strategy to get you and your clients excited AF with content that sells itself and how to pivot your launch when it has hit a plateau 🤯🥳 - those Black Friday and BIG January Launches will never look the same 🔥 🌶 💸)
The Pre-Launch + Branding
PRE-LAUNCH PHASE: Before you launch, you need to fire. people. up. Brand your program with a theme, so it doesn't disappear into the online pile of *eye-roll* offers. Then, I’ll show you how to dial up the volume on your pre-launch content, so your cart-open period looks like 5-year-olds when the pinata explodes.
Go Time
OPEN CART PHASE: Cart open. Adrenaline high. Turn your anxious heartbeat into an upbeat heart dance, because every *ping* is going to give you the momentum you need to keep Stripe in BUSINESS. A strong cart open means an epic middle and killer finish are inches away. Here I'll show you how to structure your Instagram open cart launch content for excellence every step of the way by using my 4 Step Open Cart Method.
Hold That Energy
MID-LAUNCH PHASE: After the ‘WOO’ of opening, it can be easy to let your attitude dip a bit. Don’t. You. Dare. This middle third of your launch is when a big chunk of your audience is thinking. Keep having fun. Keep bringing it. Keep speaking to ALL of your client archetypes (don't worry I'll teach you). These thinkers are explosive when that cart starts shutting its doors, and I’ll make sure you’re constantly re-engaging them with ultra-creative methods through this part of the launch. Bye-bye, mid-launch crickets.
The Race to the Finish
CART CLOSE PHASE: This is all about the days leading up to cart close. And the last day. And the last hour. And the last millisecond. Not only are you get a clear, play-by-play Instagram story launch strategy from launch to cart close (never question what to do and say in your stories again) you're going to implement the emotional intelligence codes taught in this program to end your launch strong. Since you've been holding the energy this whole time, now it's time to get everybody in your universe. There is power in a strong finish. A strong cart close can mean you DOUBLE your revenue in the last hour. It’s not over til it’s over. And when it’s over, it has to rain cash. Imagine the words "I EXCEEDED MY GOAL!!!!" becoming part of your normal vocabulary.
After the 'Pop'
AFTER CART CLOSE PHASE: Oh, you thought ‘final hour’ was for you? HA. A successful launch keeps the energy even after the cart locks its doors. There is money to be made, and I’m not letting you leave it on the table like a half-eaten papaya. Stay with me, and I’ll get more cash into your pocket even when your launch is technically ‘done.’
Every Time
LAUNCH SYSTEM RECAP PHASE: I want you to love your launch so much that you chant ‘again, again!’ like a kid after their first big coaster. By giving you what you need to audit, rinse, and repeat, you can iron out any cracks and keep getting stronger. Imagine you could repeat your launch plan like you repeat your favorite song for the 1763rd time. Hope you’re ready to make every launch richer than your last. Oh man, I’m sweating – NEVER cool down, okay?
It’s way too juicy for a sales page. SAVE IT FOR AFTER THEY PAY YOU! What’s that sound? Oh, a guru in the distance telling me how to live my life. And *mute button*.
But if you’re talking to your ‘audience’ you’re missing the point. You have individuals in your audience with different learning styles, lifestyles, desires, and buying habits. How about instead of talking to all of them, you talk to each of them– one by one.
This is the ONLY story-launching course that goes into client archetypes in depth. Master this, and you’re capturing people like your charismatic friend, who everyone falls in love with after 2 seconds. Because you see everyone as a human, and you cater your content to their specific needs.
Ooo goosebumps. Now that’s true power in the online space.
🌶 Spice up your launch and gamify it so *wait for it* you’re actually having fun and not wishing for it to be over (and no one wants that kinda energy anywhere near their life).
🔥 Become a leader and own the f*ck out of your launch. You are the expert people desire. Stop hiding and letting your launch shake the life out of you.
⚡️ Hold the momentum throughout your entire launch, so people are obsessed with your energy from cart open to cart close and every millisecond in between.
🤓 Sell differently. This launch process has NEVER been taught before (until I arrived), yet the results keep rinsing + repeating.
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Taking your audience from cold to hot
- The different kinds of buyers that are in your audience right now and how to create content for each type so that they ALL buy your next offer
- The different types of content to tap into when sales are slow and WHY they’re most effective
- How to understand your different client archetypes and why it’s important to speak to each of them (whoever told you there is only one ideal client for your offer LIED)
- Concrete launch timeline examples you can choose from (including having offers always open cart)
- An exact play-by-play guidebook that takes you from pre-launch to post launch
- The emotional intelligence launch codes to tap into during your launch to bring out the highest version of your self and your next level Instagram story confidence
- Instagram Story Slide-by-Slide launch sequences dripped our each week so that all your Instagram Stories are taken care of during your launch (which can be used for many future launches - hello MAGA time saver)
Imagine the abundance of testimonials, shoutouts, shares and raving-review messages you will have soon swarming your inbox with all your new clients….
Hey, I'm Jocelyne.
A business coach + strategist who’s an expert in all things course creation, marketing, and launching. After designing a foolproof offer suite and fun series of launch strategies, I grew to a multiple 6-figure business in only 15 months.
Now I’m on a mission to give female entrepreneurs what they need to organically launch their empires and hit $100K in their first year (or *gasp* first launch).
Because money + a KNOWN woman in her industry. That’s my kind of party.
Sold Out AF Stories brings the FIRE to launches. By openly tossing out the boring story slides, the women in my world step into their CEO selves and launch like one too. Energy. Fun. Experience. If you’re not loving your launch and if you're not bathing in Stripe notifications, I saved you a seat at my table. 😉
Instant Access to Self-Led Sold Out AF Stories Program
(value = $1997)
Lifetime Access + Updates
(value = $997)
Weekly Side by Side Story Templates
(value = $497)
Bring the heat and make yourself the memorable launcher who your audience can’t stop gushing about.