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Your POWERFUL A-Z blueprint to reduce overwhelm and stress as you attract & build a highly engaged Instagram audience to GROW your business online. Whether you're starting out or have an existing audience that needs to be nurtured or grown, I will teach you how to focus on content that converts visitors to followers to then clients and GROWTH accelerating strategies that are working NOW!
"This course left no stone uncovered" ~ Client Testimonial.
With a self-paced or group coaching model option, this course will cover everything you need to know to successfully leverage your social media account as an additional revenue stream in your business.
Wondering how to create magnetizing content? Video, Stories, Reels, oh my!
Content tongue-tied?
Hearing crickets?
Wondering why clients aren’t flooding to you?
Stuck on how to attract new clients?
Perplexed by the Instagram Algorithm?
No more not knowing the tech behind digital marketing or posting and creating content that gets crickets & under a handful of likes.
No more blindly showing up for your business without a marketing plan because you don't know where to begin.
Building an engaged audience on social media is ESSENTIAL to a thriving biz and much simpler than you think.
So what's stopping you from growing yours?
I'm here to accelerate your growth and make it FUN with the MOST comprehensive A-Z blueprint for entrepreneurs wanting to grow on IG like you!
Hi, I'm Jocelyne.
I teach coaches and entrepreneurs the actionable steps for building a highly engaged social media community. I show you how to create content that stands out! I give you strategies to make your message clear and concise to attract your ideal client. This will lead you to fast-track sales and Instagram growth!
It's my mission to find your secret sauce and cultivate that zone of genius in a way that sets you apart. This will have you addressing your ideal client's pain points.
You will never be stuck in the "I don't know what to post about" or "What do my IC's need to hear from me" conundrum again.
Building an engaged audience isn't a chore and shouldn't be confusing!
Here's why: When you know EXACTLY what you need to say, post, and do... your work will get amazing results! It will reflect your passion and support a more profitable, sustainable, authentic, and FUN career without any wasted time or effort.
Okay, letβs do this!
This is HANDS-DOWN, the most comprehensive program designed for a GO-GETTER entrepreneur like you!
I built a profitable health and fitness business in the midst of motherhood and life's chaos through content that resonated with the needs of people I wanted to work with.
I grew at an exponential rate compared to others in my industry because I had relatable content. That brought my clients to me. Every day I get DM's from people saying:
"I just came across your page and stayed up all night binging through your feed; where do I sign up for your bootcamps?"
"My best friend told me about you, and I'm so glad she did! How do I join your fitness programs?"
"It's like you are in my head. How do I become a coach like you?"
When you build a community by truly serving their desires, struggles, and needs, you'll have higher engagement, attract your clients, and the mysterious algorithm will work for you.
This is what I want for you!
Here's a glimpse into your future...
- No more hustling like crazy and spinning your wheels all while feeling like you're going nowhere.
- Break the chains attaching you to your phone, and spending 18 hours a day in the DMs.
- No more working on your biz without a strategic content plan to increase sales and head to a place where 10K months are the new norm
- No more being stuck in the paralysis of not knowing exactly what to post or how to get your message in front of your ideal client.
- Feel secure that you have a sustainable business off of social media as well {e-mail, forms, landing pages, etc.)
Do you feel like your social media page is sitting quietly collecting cobwebs?
CAN I SAY HOW HARD I HEAR THIS AND I SEE YOU?
I get it. For years, I posted DAILY because it was a behavior I was told to do. Those posts weren’t tied to a result, a specific purpose, or speaking to my ideal clients. It was just me showing up for the sake of showing up.
In fact, it was sucking up my time and not getting me anywhere closer to my goals.
It wasn't until I became clear on what set me apart in my industry and took my unique method to speak to my Ideal Client's needs through intentional content planning that I started to see REAL results.
Not only is all of this possible, but I’ve also created the solution to help get you there 10x faster.
I’ll teach you everything you need to know to create a simple purpose behind each piece of content you push out to build and scale your business.
READY FOR THE JUICY DETAILS?
...
CEOher Instagram Business Academy is an 8-week signature program that includes a step-by-step online curriculum, live weekly group coaching calls with Jocelyne, unlimited support via the Slack Channel app, and an exclusive community of supportive entrepreneurs.
No more guessing or spinning your wheels. With 8 jam-packed modules of curriculum along with action steps designed to be completed, implemented, and perfected over time. Your business will be taken to a whole new level you never knew was possible.
CEOher Instagram Business Academy is everything you need to:
- Craft content in less time to impact, relate, attract, and engage your Ideal Client; to serve your audience in all the places you want to show up - without creating more work for yourself.
- Maximize your content creation time by learning the strategies to get your content in front of the right people in a unique way and learning how to re-purpose your content for others to experience it later. Be less busy yet more productive!
- Spend less time in the content creation abyss. Instead, harness that passion and energy by implementing a process that gets you intentional and purposeful content producing business results. Attracting your ideal paying clients and growing your followers across your social media platforms.
- Have a clear plan to make sure your content is engaging, informing, and serving your audience without your posts, emails, or videos sounding like an ad.
- Execute a simple marketing plan that will help you see results for 90 days following "publish." Through becoming clear on who your ideal client is and using their language to promote your 'zone of genius' and clearly speak to their underlying desires and needs!
- Know how to set yourself apart; become the credible expert in your niche, communicate your unique method, and plan authentic transformative content that resonates and attracts more followers and ideal clients.
The Curriculum
One module will be released each week for 8 consecutive weeks to give yourself adequate time to master each step, create each system, and implement each tactic before moving on. There will be 8 weeks of group calls to go over each week's module and answer questions.
You'll have access to each training video & the accompanying resources through a state-of-the-art digital learning platform.
We’re not just focusing on content, your 'zone of genius' and high-level marketing strategies; we’re covering ALL aspects of business that contribute to insane success: confidence, branding, niching, attracting, creating, selling, and scaling so you can LEAP to the top!
Everyone's journey through the CEOher Instagram Business Academy will look a little different, and that's the beauty of it! Once you've purchased this course, you will be able to reference the steps and continue to go back and re-read each module as many times as you'd like! No expiry!
THIS IS EXACTLY WHAT I NEED !Module one
Defining your 'zone of genius' and your Ideal Clients.
What good is showing up if it is unclear who you are showing up for and what truly sets you apart! Even if you are in an industry that feels overpopulated, there is a reason you should stand out and why you are a perfect match for your ideal clients.
- We map out your unique method/approach that sets you apart and optimize your bio to reflect what it is you do and support audience growth.
- Trying to help everyone, just like everyone else in your industry, will leave you helping no one.
- I'll give you the BEST tools to research your audience and make sure your message is aligned with your ideal client's main problem, desires, needs, and objections.
- We niche right down and clearly identify your ideal client and who your ideal community is made up of (doing well here will help with everything you do from now on and create Facebook ads later).
- Knowing your ideal client and community from the inside out is what will allow you to create content, services, or products that resonate with them.
- Figuring out how to show up authentically will leave your ideal client no longer asking themselves what sets you apart from your competitors!
- We start tracking growth right away with my easy to use weekly Instagram Growth Tracker
Module two
Building a client-attracting brand {aka your VIBE} so your ideal clients are drawn to you like a magnet.
- Get crystal clear on who and where your ideal client and ideal client community is while working on your messaging to attract the right people and repel the wrong ones.
- I teach you how to become an authority in your space and go from being a generalist to focusing on and showing your expertise to find your people.
- Develop a brand deck (all the things that represent your vibe: brand colors, fonts, values, voice, visuals, style, etc..) so that you can share your mission and message with clarity and confidence.
- You will choose the right platform where your ideal clients hang out.
- You will set up your social media to reflect your brand, VIBE, zone of genius, and how you solve your ideal client's problems to leave your audience feeling motivated to stay and follow you and later buy from you.
- We will ensure your brand represents the feeling you want to convey when your ideal clients experience any part of your business.
- I teach current branding trends to ensure you’re displaying your brand in a way that grabs attention and evades boredom for your audience.
Module three
Content planning
90 days of outlining and planning content to increase organization, productivity, sales, social media growth, and build a solid base of ideal clients. All while feeling aligned with your 'zone of genius', business goals, and your authentic message. With a little strategic planning, you end up doing less but reaping wayyy more results.
- Planning doesn't count as planning if it's in your head. I know you are guilty of this; I am too! In this day and age, we are doing too many things all at once, so a visual plan is essential to living the FREEDOM you are after!
- Finding the way to LOVE creating content and become inspired so you WANT to plan makes all the difference. You will move from the seller trying to create content TO the organized creator that sells.
- On Instagram, the more engagement you receive, the more people your post will be shown to. The more people see it, the more engagment you'll receive. That's the Instagram for business growth circle, and there's only one way to get more engagment and more people to see your content: PLANNING GOOD CONTENT.
- You will learn my Step-by-step, no BS, content planning approach, and how to plan different kinds of content to match a variety of monthly desired business outcomes and convey your 'zone of genius. (content leading up to rock launches, events, key dates, audience/lead growth goals, 'zone of genius' series, and overall sales/team building)
- You will learn the many different content planning tools and formats. This includes access to my content planning calendar and the ability to choose which method suits you best.
- You will learn how to master the art of content creation in every format. Written posts, videos, Instagram Stories, Reels - we cover it all. Plus, how to take your content and repurpose it across social media, email, Pinterest, blogs, and for future content so that you’re working smarter, not harder.
- We dive into how to batch content in every format and take one larger piece of epic content and chop it down into bite-size pieces to re-purpose and spread out, saving time and getting your message out clearly, confidently, and in a manner that flows.
- You will no longer leave your audience wondering, “What was the point of that?” or “Now what?” or "What does she do exactly?" when they consume your content.
Module four
Writing Content
Yess..... there is a HUGE difference between content planning and creating it. We have made it to outlining content with a purpose (the right marketing in mind). If you have ever experienced writer's block or the "I need a post for today" or " I don't know what kind of post to write to benefit my business growth or upcoming launch," I got you! Content writing can be tough, but this is where the bulk of your community growth and business income growth will come from.
- BONUS - 185+ Caption starters, 40 Caption Templates, 180+ CTA's (Call To Actions to end your posts with intention), Caption Anatomy outlines, a plug and play Lead Magnet Template, Story Caption Sequences for market research, sales, and engagement... and more π₯³
- You will learn what good content consists of and the formula to create it! From the simple ways to hook readers in the introduction, weave interesting value in the body, and the ways to conclude it, leaving readers engaged or taking action instead of leaving you with crickets.
- I'll walk you through the difference between content for marketing and content for sales. You may have a lot of traffic but minimal sales - this is a conversion issue, not an attraction issue. Some may have sales but have trouble getting in front of their ideal client - this is an attraction issue.
- You will learn the methods for crafting and getting different ideas for the different kinds of content to either attract new potential ideal clients or serve and convert your current audience so you can educate, inspire, and serve on a whole new level.
- You will learn that telling stories to make you look good, thinking this will work for people to hire you or buy from you, is the wrong approach. This also means taking others' content or stories and using them as your own will not work either. We will go through in detail how to become a persuasive storyteller, using vulnerable and relatable moments. When you try to "sell" how great you are, people will say, "sure, it worked for her, but it'll never work for me." But when you're relatable, they'll say, "She's just like me! If it worked for her, maybe it can work for me too. Where do I buy?"
- Ready to master the art of content creation in every format? Micro and Macro content? Plus, how to take your content and repurpose it across social media, email, Pinterest, blogs, and for future content so that you’re working smarter, not harder.
- Post Ideas, checklists, and templates.
- Once you've clicked "post," then what? We go over the essential steps of content marketing to get your content out beyond the small percentage of your current audience that will read it.
- Keeping your content organized! We go through the BEST organizational systems you can't live without! Welcome to freeing up time and having more CLARITY by having your sh*t together!
Module five
Visual Content
I teach you how to take the BEST photos and videos right from your smartphone!
- We will go through how to plan a brand photoshoot! You can share your plan with your photographer so your money is well spent and your shoot is fully usable because it matches your strategic planning, OR you can use your plan to do your own photoshoot. Either way, to save time and ensure you stay away from busy work and focused on producing work that serves a purpose. I’m giving you the mega tips I live by and the 10 major must-dos for a better branding photo session.
- All things equipment (including the one must-have!)
- Poses! Dos & Don'ts.
- I'll give you a CANVA tutorial that will blow your mind! You will learn how to create, batch, and organize content templates to save you time and build a professional and captivating online presence (posts, carousels, Instagram stories teaching & selling sequence templates, reels templates, highlight covers, lead magnets, e-books, page banners and more).
- I'll walk you through the best and easiest way to edit your visuals and what editing style works best for Instagram reach and engagement right now!
- My best tips for being captivating and engaging Instagram stories.
- Instagram visual content trends and bite-size content that goes viral
- REELS 101, creation steps, plus 50+ BONUS reels prompts π₯³
- BONUS TWO: Six-step framework for building great lead magnets E-BOOK
Module Six
Instagram growth & the algorithm
Instagram is focusing on e-commerce tools and features to help users easily shop and businesses easily sell online. Instagram will turn into a one-stop-shop for everything-- from advertising and selling to connecting with your community. Through a combination of good content, analytics, and understanding the social media algorithms, you’ll master the art of growing your social media following with an audience full of ideal clients. Taking full advantage of this digital storefront to increase sales and monetize your content.
- We'll first have a serious talk about your Instagram Trust Score! What it is. What happens when you have a low trust score. How to improve it! Reviving your account!
- I will teach you all the growth strategies working right now to bring ideal clients to you, what 'does not work,' and the Instagram actions that decrease your trust score!
- SEO! We will go over creating content to maximize reach and search-ability for more eyes on your business.
- Hashtags! What they are, what they do, how to use them, how they can work for you or against you!
- Understanding your analytics and engagement metrics. How to use that data to improve your messaging, ideal posting time, content growth, and more.
- All things engagement strategy! What does engagement even mean? Who, what, when, how!
- I will walk you through what we know about the algorithm and how to make it work for you.
Module Seven
Taking your audience off your social media
It's important to know that you DON'T own Instagram. It's where everyone is getting a TON of business traffic, but you don't own that traffic.
Imagine this scenario; you lose access to your Instagram account and therefore have no way to communicate with the audience you've worked so hard to build.
Or
Imagine this; you start following someone on Instagram, and you are really excited because you think this is the person you need to solve your most pressing problem. But you don't ever hear anything from them because there is no email list to opt-in or further communication after that initial freebie download or DM conversation. Need I say more?
You don't want to give your audience too much time to think about whether they made the right decision to follow you.
This module will show you my system for taking ideal clients away from Instagram and into my own space. Don't worry if you don't have an email system in place. I walk you through how to create one or optimize the one you have.
- Lead Magnet's
- Opt-in Forms
- Email Marketing (growing a list, drip emails/workflows/onboarding)
- Organizing your subscribers
- Nurturing and building relationships off Instagram (warm-up communication sequences)
- Email metrics and insights tracker
- Automation
- 3 BONUS's - 55 Email subject lines that open, how to avoid promotional or spam folders, and 25+ email content ideas for when you are stuck on what to send out to your list π₯³
This is an important part of your client journey. If you know your client journey has some potholes, now is the time to learn some simple automation for your email marketing, relationship building, and client onboarding.
Module Eight
Facebook & Instagram ads basics
- The basics of running ads to avoid ad mistakes and money wasted.
- I give you a walkthrough setting up an ad and discuss the different ad objectives, creative and audience choices.
- 10 Easy Steps to crafting copy that converts.
- The Facebook pixel (what it is, setting it up)
On top of all of that, you're also going to get access to a curated bonus suite to take you to the finish line faster...
let's dive into your bonuses
IG Canva Templates
-Canva IG Story Templates
-IG Story Carousel Templates
-IG Highlight & Reels Templates
-Lead Magnet Template
$97 value
Photography Tips From A Photographer
Learn the best lighting, posing, and lifestyle branding photography tips from my favorite photographer Amy Jo Lawly
$197 value
Email Marketing - The Money is in the List!
Money is In The List: How To Grow, Nurture, and Monetize Your Email List Masterclass
This includes:
- Video training
- Workbook
- Swipe files
- Templates
Ashly lost her account for a little over a month and had one of her best months in business (AND launched a new course with great success) DESPITE having ZERO social media accounts leading up to the launch.
She relied solely on her email list.
And not sure if you've experienced it, but IG and FB have been WHACKY lately (#glitchcentral).
SO excited that the CEOher students are getting this bonus!
$197 value
2nd Quarter
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are you ready?
CHOOSE YOUR PAYMENT OPTION
Normally $3,997
...
2nd Quarter Special
Only = $997
2nd Quarter
Price Increases in
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Are we a good fit?
Should you join? Is it the right fit for you?
Let’s find out.
YOU ARE A GREAT FIT FOR MY CEOher Online Business Growth Academy IF:
- You struggle to stay organized and find prioritizing prime productivity that moves the needle forward in your business really challenging.
- You leave content to the last minute to only then spend way too much time looking at others' content for ideas and never end up posting consistently. Your to-do list then becomes overwhelming, you keep missing hitting those monthly business goals, and you become less and less confident in your messaging and online presence.
- You feel like you spend way too much time creating your posts and really need to cut that time down for your own sanity.
- You are short on time like me, and have no desire to spend years figuring it all out, and want a one-stop course to get sh*t done!
- You are a small business struggling with stores closing and looking to bring your business online.
- You have been looking for a system for working and refining that will get you into a consistent groove—and you likely want to spend less time creating way more valuable, results-driven work.
- You find yourself stuck to a daily business activity planner that is not working for you. Ticking off the boxes just isn't producing the outcomes you want, and you would love to have days off to be present with your family without it killing your online business growth your progress.
- You haven't figured out how to attract your dream clients and sell (or recruit) confidently without feeling icky or ad-like.
- You need to be rescued from the crowd of complainers and the ''I'll do it later when I have more time" kind of business owners before that vibe leaks into who you become! You are in help me, teach me, lead me, coach me SPONGE mode and need to be in a group of goal-getters, 'figureitouter's' (the best made-up word) achievers into a level of collaboration that maximizes your personal and business growth.
- If you are perplexed by the Instagram Algorithm and want someone to tell you how it all works!
- You are done spinning your wheels (it was fun maybe, but you are sooo over it) and ready to implement a framework for getting the right people into your business and to let out your 'zone of genius' to attract, serve, grow, convert and flourish!
There has never been a better time to grow your business online.
the time is now!
If you’re ready to stop playing small and start achieving everything you’ve ever wanted, I’m holding out my hand, waiting for you to grab on.
As soon as you say you're in and sign up, you'll have immediate access to me via the Slack Channel app and an intake form to fill out so I can learn about you and your business. We officially start January 4th - that's when you'll have immediate access to your first module in your course library.
Over the 8 weeks, there will be a weekly LIVE group coaching call with me and all the other CEOher students to go over the week's Module and answer any questions you have! {Don't worry, if you can't make them, they are recorded and added into that week's module course content}.
You will have lifetime access to the modules, including any updates I add whenever I learn and update best practices. The cracked code to easier online business set up, and growth is all yours, forever!
Iβm already sold!Got Questions? I Have Answers!
WILL THIS PROGRAM WORK FOR MY NICHE?
WHAT HAPPENS AFTER I PURCHASE?
WHEN DO I START?
WILL I GET 1:1 ACCESS TO THE EXPERT?
HOW LONG DO I HAVE ACCESS TO THE COURSE? WHAT IF I HAVE LIMITED TIME?
IS THERE A GUARANTEE OR REFUND POLICY?
IS THIS PROGRAM WORTH THE INVESTMENT VS PAYING TO BE COACHED BY JOCELYNE PRIVATELY?
are you ready?
CHOOSE YOUR PAYMENT OPTION
NORMALLY $3,997
...
Holiday Special
Only = $997
© 2021 JOCELYNE PARE
